[Creative Title Here]

So in my advertising class we got the assignment to do an entire campaign for the class, and I'm not gonna lie I was bitting nails. How the heck was I qualified to even try.

(By the way ours was Charmin Toilet Paper -Thanks to all those that answered my fun toilet paper questionnaire, it was much appreciated :] ) 

But slowly the campaign came together step by step. The most mind opening part about the whole campaign was how we came up with our creative or our unique main theme for the entire campaign.

The creative process listed in our text book is:

Immersion, Ideation, Brain fog, Incubation, Illumination, and Evaluation

... to be honest I don't know how much of that I really believed until we actually did it.

We did our research on the company, and brainstormed a few ideas but nothing that really stuck. We came to the time we really needed to make a decision and move forward when an interview remark squeezed itself back into my mind.

It was sweet to see the process actually work and know that the creative part of advertising does just come when it wants yet it really is hard work.

We ended up marketing Charmin toilet paper as a gift idea to new mothers who deserved it; "treat yourself." It was quite fun when we ended up changing packaging and thinking of print ads. Advertising is really growing on me :]

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Posted By Blogger to Clarissa (explains it all) at 12/02/2010 12:13:00 AM